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NIKE SHORT-SLEEVE T-SHIRT FOR MEN

Sale price€38,00

Nike was founded in 1964 by University of Oregon track coach Bill Bowerman and his former student Phil Knight. It initially operated under the name Blue Ribbon Sports as a distributor of Japanese running shoes. In 1971, the company changed its name to Nike. inspired by the Greek goddess of victory, and introduced the Swoosh logo, a symbol of speed and movement. In 1979, Nike revolutionized the world of athletic footwear with the development of Air cushioning technology, which provided superior shock absorption and energy return, becoming a distinctive feature of iconic products such as the Air Force 1 and Air Max series. Launched in 1984 in collaboration with basketball legend Michael Jordan, the Air Jordan line bridged the gap between sports performance and lifestyle, becoming a cultural phenomenon and increasing Nike's popularity. Thanks to continuous innovation and collaborations with designers and brands like Off-White and Virgil Abloh's Supreme, Nike has consolidated its leading position in the athletic and fashion markets.
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